The Gist
- Fatigue factor. Diversity fatigue is real among brands, often due to societal pushback and limited progress, but maintaining DEI momentum is crucial.
- Business bonus. Companies committed to DEI are more customer-centric, attract top talent, and gain a competitive edge through a broader appeal.
- Marketing merits. Diverse marketing teams create more innovative campaigns, positively impacting customer loyalty and the brand's overall performance.
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